The world’s largest fruit seller, the Japanese supermarket chain Wal-Mart, is coming out with a new fruit-based snack: the Fruit Drawing, a fruit-infused version of the fruit drink that’s popular in Asian markets.
The fruit-flavored Fruit Drawing comes in three flavors: lemon, lime, and mango.
It costs $9.99 for a 12-ounce serving, and you can also buy the “fruit juice” version for $2.99.
The Fruit Drawing will debut in stores and on the website this spring.
It’s an experiment by Wal-Mac, which bought Fruit of the Loom last year.
Its new snack line, Fruit Drawing Flavor, is slated to launch later this year.
The new snack is aimed at the Asian market, where fruit and beverage consumption has soared in recent years.
Wal-mac has long been a popular choice for fruit snacks in Asian countries, where consumption of fruit has been growing at about 9 percent per capita.
The company said it wanted to bring its fruit-inspired snacks to the Asian marketplace.
“As the fruit industry evolves, we see a lot of opportunity for Fruit of Loom, and this is a great opportunity to take that to the next level,” said David Lefever, Wal-Mac sales director.
“With this new product, we are bringing a unique Asian flavor to our lineup and it will be a fun, engaging experience for our customers.”
Wal-mart also said it plans to launch two more fruit-related snacks in the coming years: a “fruit candy” snack called Fruit of Hope and a “fruit-themed snack” called Fruit Party.